Corner the market: NASCAR returns to NBC July 4th weekend

In a short amount of time, NBC Sports has filled out its front row with the big three auto-racing leagues. NBCSN (then Versus) began its IndyCar coverage in 2009, then picked up Formula One rights starting in 2013. This month, NBC is back in the NASCAR game for the first time since 2006, effectively making its networks the top destinations for race fans and giving NASCAR a cross-promotional boost with NBC’s Sunday primetime NFL games. As part of a 10-year, $4.4 billion deal, NBC Sports airs the last 20 Sprint Cup races each season, including all of the Chase for … Continue reading →

The post Corner the market: NASCAR returns to NBC July 4th weekend appeared first on Channel Guide Magazine.

from Channel Guide Magazine http://ift.tt/1GRoSvH
via IFTTT