In Chef, director Jon Favreau tells the story of an embattled chef (played by Favreau) who quits his job a prominent LA restaurant after feuding with the owner. Finding himself in Miami, he teams up with his ex-wife, his friend and his son to launch a food truck. To ensure that his character’s immersion into food truck culture felt authentic, Favreau turned to the king of Los Angeles’ street food scene, Roy Choi. Choi pioneered the concept of gourmet fast food by embracing social media to promote local appearances of his Kogi BBQ Taco Truck. “To really represent a chef … Continue reading
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