That time of year already? Discovery’s Shark Week 2015 is just around the corner, airing even earlier this year, with a July 5 kickoff. Just as most holidays seem to get advertised earlier and earlier, Shark Week — likely viewed as a holiday by some, not the least of which is Discovery, who usually enjoys a ratings Christmas each summer thanks to the programming event — so Shark Week has gotten its first promo today, about two months out. Set to a revised version of “It’s the Most Wonderful Time of the Year,” tweaked with some shark-y lyrics, the video … Continue reading
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